The visual identity began with a collaboration between the Photography (Jorge Emilio Alvarez Trinchet, Vincent Jäckel) and Intermedia Design (Tobias Strunk, Maria Neri, Sehee Park) departments. This teamwork is also visible in the design concept, which focuses on the connection and exchange between the physically separated areas of Design and Art. The architecture of the campuses, with buildings from different styles and times, tells a long story and gives a sense of the variety and cooperation that shape the university. Through a collage-based process, new fictional places were created that bring the departments closer together and form a special, imaginative space. To also highlight the planned new building, a special edition using fluorescent colour was produced. The collage idea is also the basis for the typographic system. Different fonts, each standing for a certain architectural style, are combined to form something new, with endless ways to vary and experiment. The result is a mix of photography and typography that comes together in many different formats and media. Visit the Website we made here: burg-halle.de/ja24